Aug
28

How Branding and Transparency Help charity: water Stand Out Scott Harrison from charity: water stopped by the new 37signals office to speak to the team about the unconventional ways that charity: water stands out from other charities through branding and transparency. Another key to CW’s success is that 100% of donations are used for direct water project costs. (A group of private donors, foundations and sponsors help pay for the everyday costs of running the organization.) CW even pays for the paypal and credit card transaction fees when people donate online so each penny goes straight to actually building a well. Read the post “How branding and transparency help charity: water stand out” on 37signals - signal vs. noise blog.

How Branding and Transparency Help charity: water Stand Out

Scott Harrison from charity: water stopped by the new 37signals office to speak to the team about the unconventional ways that charity: water stands out from other charities through branding and transparency.

Another key to CW’s success is that 100% of donations are used for direct water project costs. (A group of private donors, foundations and sponsors help pay for the everyday costs of running the organization.) CW even pays for the paypal and credit card transaction fees when people donate online so each penny goes straight to actually building a well.

Read the post “How branding and transparency help charity: water stand out” on 37signals - signal vs. noise blog.

Reblogged from jonathanmoore

Recent comments

Blog comments powered by Disqus

Notes

  1. aeg-lavamat-6060-special reblogged this from jonathanmoore
  2. nose-up-lifting-shaping-bridge reblogged this from jonathanmoore
  3. divadanna reblogged this from jonathanmoore
  4. johnvclifford reblogged this from novatheme and added:
    I love how this builds trust in the organization. Check out Charity: Water for an example of kick ass branding. How...
  5. cartouche-hp-deskjet-2050 reblogged this from jonathanmoore
  6. lebensmittel-die-die reblogged this from jonathanmoore
  7. top-ten-smartphones-2012 reblogged this from jonathanmoore
  8. palmdesertarchitects reblogged this from novatheme and added:
    (via jonathanmoore)
  9. chadwickgantes reblogged this from novatheme and added:
    (via jonathanmoore)
  10. hgfoster reblogged this from novatheme and added:
    (via jonathanmoore)
  11. novatheme reblogged this from jonathanmoore and added:
    How Branding and Transparency Help charity: water Stand Out Scott Harrison from charity: water stopped by the new...
  12. greenbackad reblogged this from jonathanmoore
  13. jonathanmoore posted this