Aug
28

How Branding and Transparency Help charity: water Stand Out Scott Harrison from charity: water stopped by the new 37signals office to speak to the team about the unconventional ways that charity: water stands out from other charities through branding and transparency. Another key to CW’s success is that 100% of donations are used for direct water project costs. (A group of private donors, foundations and sponsors help pay for the everyday costs of running the organization.) CW even pays for the paypal and credit card transaction fees when people donate online so each penny goes straight to actually building a well. Read the post “How branding and transparency help charity: water stand out” on 37signals - signal vs. noise blog.

How Branding and Transparency Help charity: water Stand Out

Scott Harrison from charity: water stopped by the new 37signals office to speak to the team about the unconventional ways that charity: water stands out from other charities through branding and transparency.

Another key to CW’s success is that 100% of donations are used for direct water project costs. (A group of private donors, foundations and sponsors help pay for the everyday costs of running the organization.) CW even pays for the paypal and credit card transaction fees when people donate online so each penny goes straight to actually building a well.

Read the post “How branding and transparency help charity: water stand out” on 37signals - signal vs. noise blog.

Source jonathanmoore

Reblogged from jonathanmoore

Recent comments

Blog comments powered by Disqus

Notes

  1. top-ten-smartphones-2012 reblogged this from jonathanmoore
  2. glenda-rice reblogged this from novatheme
  3. krill-oil-for-dogs reblogged this from novatheme
  4. palmdesertarchitects reblogged this from novatheme
  5. chadwickgantes reblogged this from novatheme
  6. hgfoster reblogged this from novatheme
  7. novatheme reblogged this from jonathanmoore
  8. greenbackad reblogged this from jonathanmoore
  9. jonathanmoore posted this